Quick Answer An authority gap is the measurable distance between the credibility signals a brand has built and the credibility its market position requires to compete effectively. It exists in every business and appears across four dimensions: editorial recognition, media…
Quick Answer Authority before visibility means building the credibility signals that make your brand worth trusting before scaling the marketing activity that brings people to it. Visibility amplifies what already exists. Without authority signals in place, increased visibility produces awareness…
Quick Answer Most brands are not ready for media coverage because they lack the five elements journalists look for when evaluating whether a business is worth featuring: a specific market position, a founder story with genuine substance, existing credibility signals…