Authority Diagnostics™

Competitor Authority Gap Scanner

A direct side-by-side comparison between your brand and a named competitor across editorial authority, media mentions, backlink profiles, trust signals, and AI visibility. Identifies exactly where the gap exists and what is driving it.

Manually Reviewed Delivered in 3–5 Working Days Both Brands Reviewed

Diagnostics  /  Competitor Authority Gap

What We Compare

Understand the Gap Before You Try to Close It.

It is common to know you are losing ground to a competitor without knowing precisely why. A competitor may have fewer backlinks but stronger editorial authority. They may have lower domain ratings but significantly more media recognition.

This assessment gives you the evidence. We review both brands across every significant authority dimension, identify where the gap is largest, and explain the specific signals driving the difference.

Editorial Authority Comparison

We compare the quality, relevance, and topical distribution of backlinks pointing to each brand, identifying which signals are creating the authority gap.

Media Mention Volume and Quality

We review which publications are covering your competitor and with what frequency, compared against your brand's current media presence.

Backlink Profile Comparison

A review of the overall backlink landscape for both brands, covering referring domains, domain quality, anchor diversity, and topical relevance.

AI Search Visibility for Both Brands

We assess whether your competitor appears in ChatGPT, Google AI Overviews, and Perplexity for relevant topics, and how your brand compares.

Trust Signal Differences

An assessment of the on-site and off-site credibility signals that influence how customers, journalists, and AI systems evaluate each brand.

Prioritised Recommendations

Specific actions ranked by their likely impact on closing the authority gap, with clear explanations of why each matters.

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Press Mention Readiness

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Understand the Gap. Then Close It.

A clear picture of where your authority stands relative to your competitors is the only reliable starting point for a strategy that works.