Media Placements
PR Mentions in Publications People Actually Trust.
A press mention does what no advert can. It puts your brand inside coverage that readers, search engines, and AI systems treat as a signal of credibility. We arrange genuine media placements by hand, from story angle to live article, in publications your buyers already recognise.
Where Clients Get Placed
Real Publications. Real Coverage. Indexed.
These are examples of the publications we pitch and place clients on, from mass-reach syndication to premium business press.
Yahoo Finance
Global finance media
Business Insider
Global business news
MSN
Mass reach syndication
AP News
Global newswire
MarketWatch
Finance and markets
Entrepreneur
Founder and business media
Digital Journal
Tech and business news
TechRound
UK startup media
UKTN
UK tech news
Business Matters
UK business magazine
Examples of publications we pitch and place clients on. Final placements depend on editorial fit, niche relevance, and campaign strategy.
Why It Matters
What a Press Mention Actually Does.
When a genuine publication covers your brand, three audiences notice at once. Buyers see proof that you are established. Search engines see a trust signal from a source they already rate. And AI systems see exactly the kind of reference they draw on when deciding which brands to cite. Together, that is what Media Authority means in practice.
That last part matters more every month. Press coverage is one of the strongest inputs behind which brands get named in AI answers, something we covered in How AI Systems Decide Which Brands to Reference.
The Problem
What Most PR Gets Wrong.
Most paid PR is a press release blasted to hundreds of sites nobody reads, or an advertorial with a sponsored banner across the top that undoes the trust it was meant to build. It looks like coverage on an invoice and like noise to everyone else.
The Difference
Press Release Blasts vs Placed Coverage.
The Typical PR Service
The Authority Engineering Approach
Backlinks Bring the Traffic. Press Converts It.
A PR mention is not primarily an SEO tool, and anyone selling it that way is selling it wrong. Editorial backlinks move rankings and bring visitors. Press coverage is what convinces those visitors when they arrive, the recognised names in your As Seen In section that turn a stranger checking you out into a buyer who feels safe. Traffic without trust does not convert. Trust without traffic is never seen. You need both, doing different jobs.
Engagement Packages
One Story. One Payment. Real Coverage.
Every campaign is scoped to your story and your market, and every payment is one off. Larger packages include the Authority Layer: permanent branded assets published and indexed here, including a Founder Interview, a Brand Story, or an Expert Voices feature.
Single Mention
For brands that need their first piece of real press.
£750
one-off payment
Press Presence
For brands building a visible media footprint.
£1,550
one-off payment
Authority PR
For brands that want the press profile of a market leader.
£3,500+
campaign based
Limited campaign capacity to protect quality and editorial integrity. Delivery timelines vary by publication and editorial approval.
Our Approach
From Story to Live Coverage. Step by Step.
Story and Angle
We start with what makes your brand worth covering. Founder story, market insight, or a genuinely useful perspective. If the angle is weak, we tell you and fix it before anything is pitched.
One Campaign, One Payment
You approve a scoped proposal with named publication targets and a single price. Pay once, the campaign is complete when delivered. No retainers, no renewals. Any future phase is a separate decision that stays entirely yours.
Genuine Coverage, Not Advertorials
We pitch and place your story as real coverage that readers take at face value, not a page with a sponsored banner stamped across the top. Your brand appears the way trusted brands appear, inside content people actually believe.
Draft and Approval
You see the framing and your quotes before anything goes live. No surprises with your name on them.
Verification and Reporting
Every placement is checked live, recorded, and reported with links, so you can see and share exactly where your brand appeared.
Authority Journeys
Coverage That Became Proof.
These campaigns were delivered to the standard this page describes, and the interviews below are live on this site right now.
Regal - Hatton Garden Jewellers
A Hatton Garden jeweller in a market where trust decides everything. We placed a PR mention at Business Insider alongside three editorial placements and a full set of authority assets.
BNG Worldwide
A chauffeur company competing on discretion and reliability, where reputation is the product. Media recognition and authority assets gave the brand coverage it could point to.
Common Questions
PR Mentions, Answered Honestly.
How much does a PR mention cost in the UK?
Genuine placed coverage starts at £750 for a single mention on a vetted news publication, with premium multi-placement campaigns from £1,550. If someone offers press coverage for £50, you are buying a press release blast, not a placement.
Do PR mentions help SEO or are they for brand trust?
Their main job is trust and authority, not rankings. A press mention convinces the people and AI systems evaluating your brand, while editorial backlinks do the SEO work of moving rankings and bringing traffic. The strongest results come from using both for what each does best.
How long does it take to get featured in a publication?
Most campaigns deliver within three to six weeks. Real publications run real editorial calendars, and rushing them produces exactly the kind of coverage we refuse to deliver.
Is digital PR a one-off payment or a monthly retainer?
With us, one off. You approve a scoped proposal, pay once, and the campaign is complete when delivered. There are no retainers or renewals. Any future phase is a separate decision that stays entirely yours.
Will a paid press article be marked as sponsored?
We place your story as genuine coverage, not banner advertorials, and that standard shapes which publications we pitch. Where a specific outlet applies its own disclosure policy, you will know before you commit, never after the article is live.
Can a PR agency guarantee coverage in a specific publication?
Honest ones agree named targets and pitch where the story genuinely fits, which is why placements land. We list your publication targets in the proposal before you pay. Be wary of anyone promising a specific masthead before they have even heard your story.
Put Your Brand Where Trust Already Lives.
Tell us your story and your market. We will come back with a scoped proposal, named publication targets, and an honest view of whether your brand is ready to pitch.