Founder Interview
Growing Up in Antwerp's Diamond Trade, Coming to Hatton Garden, and Building Regal.
Daniel is the founder of Regal Hatton Garden Jewellers, one of London’s most reviewed independent jewellers specialising in bespoke engagement rings and fine jewellery. Originally from Antwerp, the global centre of the diamond trade, he built Regal around British craftsmanship, honest advice, and access to over 2.5 million diamonds sourced worldwide.
Daniel
Founder, Regal Hatton Garden Jewellers
About Daniel
Daniel is the founder of Regal Hatton Garden Jewellers, a bespoke luxury jeweller operating from the heart of London’s historic jewellery district. Originally from Antwerp, the global centre of the diamond trade, he grew up immersed in an industry where clarity, cut, colour, and carat are not abstract concepts but the language of daily commerce and craft.
He arrived in Hatton Garden seven years ago with a perspective shaped by one of the deepest diamond cultures in the world and a clear view of what the London luxury jewellery market was and was not doing well. What he built around that observation became Regal: a jewellery experience defined by British craftsmanship, honest advice, access to over 2.5 million diamonds sourced worldwide, and a process designed to put the client’s interests above the transaction value.
Seven years and over 550 five-star reviews later, the business Daniel built around that philosophy has become one of Hatton Garden’s most reviewed and recognised independent jewellers.
the interview
From Antwerp to Hatton Garden. What He Observed and What He Built.
Growing Up in Antwerp — A Different Kind of Education
There are very few places in the world where a child grows up genuinely immersed in the diamond trade. Antwerp is one of them. The city handles an estimated 80 percent of the world's rough diamonds at some point in their journey from mine to market. Growing up there means growing up surrounded by conversations about clarity, cut, colour, and carat not as abstract grading variables but as the language of daily life.
When Daniel arrived in Hatton Garden seven years ago, he was not arriving as a newcomer to the jewellery industry. He was arriving with a perspective shaped by one of the deepest diamond cultures in the world, and a clear eye for what London's luxury jewellery market was and was not doing well.
"I came to Hatton Garden and noticed something missing. A place where genuine craftsmanship, honest advice, and competitive pricing all came together in one experience."
That observation became the foundation of Regal.
The Gap He Came to Fill
The London luxury jewellery market is well served at its extremes. Established heritage brands offer prestige at prices that reflect brand equity as much as craftsmanship value. Mass-market retailers offer accessibility at the cost of personalisation and genuine expertise. In the middle, a specific kind of customer has historically been underserved.
Someone who wants genuine craftsmanship and honest expertise. Someone who wants to understand exactly what they are buying and why. Someone who wants to work with a real jeweller through a process that puts their interests above the value of the transaction.
"Whether a client comes to us with a clear vision or no idea where to start, our goal is the same. Find them the best possible stone for their budget and create something they will treasure forever."
That framing, finding the best stone for the budget rather than maximising the value of the sale, reflects a fundamental difference in how Regal approaches the relationship between jeweller and client. It is the kind of difference that does not appear in a product catalogue but shows up consistently in how customers describe their experience after the purchase is complete.
British Craftsmanship With Global Sourcing
One of the most specific commitments Daniel has made at Regal is that everything the company produces is crafted in Hatton Garden itself. In a market where fine jewellery is frequently manufactured overseas and finished locally, that distinction carries real weight.
Manufacturing in Hatton Garden means the entire production process, from initial design through metalwork, stone setting, and finishing, happens within the district where the jewellery trade has been concentrated for over a century. It means quality checks at every stage. It means the hallmarking that gives British craftsmanship its independent verification.
"Everything we make is crafted right here in Hatton Garden. British craftsmanship, no shortcuts on production."
That commitment sits alongside a sourcing capability that a purely local operation could not match. Through Regal's network, clients have access to over 2.5 million diamonds sourced worldwide, covering the full range of natural and lab-grown options with GIA and IGI certification across every significant grading variable.
"We have access to over 2.5 million diamonds worldwide. So we can source exceptional stones at prices the high street cannot match."
The combination of local craftsmanship and global sourcing is not a contradiction. It is a deliberate structural advantage. The manufacturing stays in Hatton Garden because that is where the craftsmanship expertise and quality accountability are strongest. The sourcing goes global because that is where the best diamonds at the most competitive prices are found.
Building a Calm Experience in a High-Pressure Category
Engagement ring purchases are among the most emotionally significant buying decisions most people ever make. They are also among the least familiar. For most clients, the purchase of a diamond engagement ring involves significant financial commitment, highly specialised knowledge they do not yet possess, and personal stakes that make getting it wrong feel genuinely costly.
That combination creates fertile ground for high-pressure retail environments. Artificial urgency, upselling, and the strategic use of information asymmetry have historically been tools of the less scrupulous end of the jewellery market. Daniel built the Regal experience in deliberate contrast to all of that.
"The Regal experience is designed to feel calm and unhurried. No pressure, no hard sell. Just expert guidance from the first conversation through to the finished piece, with quality checks at every stage."
The result is measurable. Over 550 five-star reviews across Google and Trustpilot represent one of the stronger review profiles in the Hatton Garden market. That volume and consistency does not come from a single exceptional transaction. It reflects what happens when a process treats every client's interests as the priority rather than the transaction value.
What Hatton Garden Means to Regal
Daniel's choice of Hatton Garden as the home for Regal was not incidental. The district carries a specific authority in the UK jewellery market that no other London location replicates. The concentration of diamond merchants, specialist cutters, independent jewellers, and craftsmanship expertise built up over more than a century creates an environment where quality standards are higher, buyer expectations are more sophisticated, and the reputation of the address itself functions as a credibility signal.
For someone who grew up in Antwerp understanding how place and trade reputation compound over generations, Hatton Garden represented the right environment to build something serious.
"Our 550+ five-star reviews say more than I ever could."
Seven years later, Regal's position within that environment reflects both the craftsmanship Daniel brought from Antwerp and the relationships he has built within the district since arriving. The bespoke rings, certified diamonds, and London-finished jewellery that leave the Regal workshop carry the hallmark of both.
Media Recognition
Regal Hatton Garden in the Press.
Regal Reports Continued Demand for In-Person Engagement Ring Consultations in Hatton Garden
Business Insider Markets coverage of Regal's position in the Hatton Garden market and the sustained demand for in-person bespoke consultations in London's jewellery quarter.
Read on Business Insider →How to Choose an Engagement Ring Style That Actually Suits You
Editorial coverage featuring Regal Hatton Garden's expertise on helping clients identify the engagement ring style that best reflects their personal taste and lifestyle.
Read the Feature →Lab Grown Diamond Engagement Rings
A feature positioning Regal as an expert source on lab grown diamond engagement rings, including what buyers should understand before choosing between natural and lab grown stones.
Read the Feature →How to Choose an Engagement Ring That Feels Right for the Person Wearing It
Coverage drawing on Regal's approach to the bespoke consultation process and how the right engagement ring choice is shaped by the individual wearing it rather than trends.
Read the Feature →How to Choose an Engagement Ring That Will Last a Lifetime
A feature on the factors that determine lasting quality in an engagement ring, drawing on Regal's expertise in craftsmanship, diamond certification, and the design choices that stand the test of time.
Read the Feature →Authority Engineering Work
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